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Daha fazla göster

EasyCep Gives Mobile Phones a Second Chance

Established in 2018, EasyCep is a leading player in the refurbished consumer electronics industry, collaborating with global and local partners such as Turkcell, Trendyol, Amazon, Azerconnect, Carrefour, Migros, Starlink, and Ooredoo. With a wide range of quality products, we pride ourselves on rigorous refurbishment processes at our 4000-square-meter facility with more than 800 headcounts, ensuring top-notch quality in more than 150 stores.

Expanding beyond Turkey, EasyCep operates in Qatar and Azerbaijan, empowering customers to sell their products at fair prices through our technology renewal initiatives. Collaborating with leading retail brands globally, we're reshaping the refurbished electronics sector. Until today, EasyCep has refurbished over 500,000 devices to date, contributing significantly to the circular economy and fostering a more sustainable future.

EasyCep is the "smart choice" for consumers, providing warranty and payment convenience. Our mission is to introduce technology enthusiasts to affordable refurbished devices, promoting sustainability worldwide. To reach this objective, EasyCep is poised to enter new markets as part of our expansion strategy.

Mehmet Akif Özdemir, the CEO of EasyCep, expresses confidence in the growth potential of the refurbished electronic device industry in Turkey and globally. Currently, 90 percent of their sales come from mobile phones, and they believe that properly renewed phones can be used for 4-5 years without any issues. They aim to renew devices that are left unused and contribute to both the economy and the environment. EasyCep has also observed a growing interest in tablets, computers, and game consoles, and they are expanding their product range accordingly.

In March 2022, EasyCep secured an $11 million investment in a Series A funding round, valuing the company at $100 million. This investment was led by a group of investors, including the venture capital investment fund Turkcell, which was established in partnership with Re-Pie. Turkcell's investment in EasyCep is driven by the company's focus on sustainability and their shared goal of promoting the circular economy through the renewal of electronic devices.

According to a global consumer report by Deloitte in 2019, 24 percent of consumers keep their old phones as backups, and 31 percent gift them to relatives or friends. EasyCep predicts that the refurbished phone market in Turkey will reach 15 percent of the entire mobile phone market by 2025, amounting to $1.5 billion. In Western Europe and North America, this figure is already around 20 percent. Refurbished devices offer price savings of 20 to 50 percent compared to brand new phones, depending on the model.

Overall, EasyCep has emerged as a leader in the Turkish refurbished electronic device market, with plans for international expansion and a strong commitment to sustainability and customer satisfaction.